STRATEGY

Strategy makes the difference. Perl Consulting asserts that the success of any business relies upon answering three fundamental questions: what business(es) are we in (or should we be in), where are the current and future sources of advantage, and, how can we align our internal abilities with the external landscape to capture, and sustain long-term competitive advantage.

Our Approach

No strategy lasts forever. If you wish to remain competitive, your organisation must review and renew its strategies regularly. With a global economy in which change and disruption are becoming ever more prevalent, the relevance of your strategic approach, and readiness of your business often makes the difference. The continual emergence of new global competitors, location advantages, systemic risk, and the blurring of industry and economic boundaries all present new challenges. Is your business prepared to engage successfully with these, and other challenges?

At Perl Consulting, we help our clients identify, seize, and sustain industry leading positions. Working in partnership with you, we develop relevant, competitive strategies to correctly position you within your industry. Our team’s understanding of strategy will assist your organisation to leverage its internal assets, aligning them with the changing external landscape, to found a sustainable competitive advantage.

Along the way, we have pioneered a disproportionate share of the most important strategy concepts—the experience curve, portfolio strategy, time-based competition, and deconstruction, to name just a few. We work in partnership with clients to reveal strategic risks as well as new sources of advantage, to design innovative strategies that address them, and to help bring these strategies to life.

Our strategy work focuses on four distinct areas critical to sustaining competitive advantage and value creation:

• Setting the destination. Understanding future opportunities and the drivers of future competitive advantage through long-term visioning harnessing tools such as megatrends, scenario planning, gaming, and simulation.
• Charting the course. Developing the plan to pursue opportunities and strengthen advantage, whether through a new direction for an existing business model or—when the existing model is nearing the end of its lifecycle—through business-model innovation. We also help design and refine strategic-planning processes.
• Navigating emerging frontiers. Leveraging the power of new sources of advantage such as networks, intellectual property, and the Internet.
• Ensuring results. Helping clients acquire and build new capabilities critical to their future advantage—and working alongside them to build new businesses.